which ad position is better in google adwords marketing?

[KamleshTheSawal]

which ad position is better in google adwords marketing?

[sbaokay]

Everyone seems to have a different opinion on this. I think that the best position is about 3 or 4. I think the top position just attracts people randomly clicking without even looking so you would get a lot of clicks but no one really buying.

If you are in position 3 or 4 then people have taken the time to go through the list of ads to see which one suits them best.

Just my opinion.

Paula
http://www.squidoo.com/make-money-online-wihout-spending-a-cent

[Erin]

The real question is which ad position is better for your business? You want to analyze what position will give you the number of conversions/leads you want at the lowest cost. You may find that you don't convert very well unless you rank in the first 1-2 positions. But, depending on your ads/business you may find that when you rank in the 3-4 position you still convert well (getting a good number of leads for your business) at a lower cost.

Compare the CPC, conversion rate, and CPL for your keywords and that should help you decide what works for your site.

[IMarketing1010844]

The best ad position is where ROI (return on investment) is optimal.

So if in position 1 (mind you that 41% of clicks go to position 1) you pay $2 per click, in 100 clicks (cost = $200) you get one $100 sale that position is not good for you (loss = $100)

But if in position 4 you pay $0.25 per click and in 200 clicks (cost = $50) you get one $100 sale, then that position is a winner (profit =$50).

[nevaeh.aaric]

There are 11 tips add better position in google adwords marketing?
1.Use keywords in ad text
2. Keep ad group keyword list short
3. Bid high initially
4. Set daily budget higher than Google recommends
5. Avoid bidding wars
6. Set higher bids on exact matches
7. Use negative keywords
8. Use a relevant landing page
9. Separate search and content campaigns
10. Test multiple versions of ad
11. Track your results

[aarenlainey]

Google adwords is your best option, as it gets you people actually looking for your product/service. It is expensive depending on different factors. It will take time and money to get used to and see what works/what doesn't work.